Consulting

Heracles offers specialized consulting services for mobile app developers in the areas of analytics, user acquisition, marketing strategy for app launches and ongoing growth, product positioning, ad monetization, and revenue modeling and cash flow management. Consulting engagements take the form of either Skype calls or full-day, onsite visits.

 
 

User Acquisition Tools

Heracles is developing a suite of tools for mobile user acquisition specialists, the first of which -- Agamemnon -- is currently in closed beta.

 
 
Eric Benjamin Seufert

Eric Benjamin Seufert

 
 

Eric Benjamin Seufert

Eric Benjamin Seufert is a performance marketing specialist with a specific interest in freemium product economy, programmatic statistical methods, and predictive growth models.

Eric started his career at Skype, the VoIP software developer, and left shortly after it was acquired by Microsoft. Eric has worked for a variety of free-to-play games developers in marketing and strategy roles, including Digital Chocolate, Wooga, and Rovio, where he served as the Vice President of User Acquisition and Network Engagement before founding Heracles.

As Head of Marketing at Wooga, Eric grew the company's mobile marketing budget by an order of magnitude, with a strict mandate to run campaigns profitably. He also led the marketing launch of Jelly Splash, a global mobile hit that reached the #1 top downloaded position on iOS in all key geographic markets (including the US). The planning of the Jelly Splash launch was the subject of Eric's GDC presentation in 2014.

At Rovio, Eric oversaw all paid user acquisition marketing initiatives as well as the company's internal cross promotion efforts, which generated approximately 2MM installs per month across Rovio's portfolio of games. Eric led the launch of Angry Birds 2, one of the largest and highest-profile mobile game launches of all time.

Eric earned a BBA in Finance from the University of Texas at Austin and an MA in Applied Economics from University College London, where, as an Erasmus Mundus scholar, his studies were fully funded by the European Commission.

As an analyst of the mobile app ecosystem, Eric has contributed to publications such as Business Insider, VentureBeat, and PocketGamer on topics ranging from freemium product design to mobile advertising. Eric also runs Mobile Dev Memo, a mobile industry trade blog. In 2014, Eric published Freemium Economics, an analytical guide to the freemium business model, through Elsevier.

Eric specializes in analytics design / architecture, performance marketing, and general mobile marketing strategy.

 
 

Christian Calderon

Christian Calderon is a data-minded marketer with a passion for econometrics and video games. His professional specialty lies in predictive modeling for freemium products.

Christian started his career as an investment banker at Needham & Company focusing on Internet and Digital Media, where he completed over 30 transactions totaling over $3 billion in value. After Banking, Christian joined KIXEYE, an SF-based games studio, to lead their revenue team.

Christian then served as VP of Marketing & Revenue at Dots, an NYC-based mobile games studio, where he oversaw all marketing and product management initiatives at Dots. Christian is now the Chief Revenue Officer at Ketchapp, a Paris-based games studio that has published over 60 mobile games played by over 500 million people around the world.

 
 

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