Heracles helps brands and consumer products reach massive audiences on mobile.

Strategy consulting and technology solutions for mobile advertisers

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Strategy Consulting

Heracles offers strategy consulting and advisory services for consumer products, brands, institutional investors, and political campaigns. Heracles specializes in:

 

  • Growth strategy: Launch planning, multi-channel advertising management & measurement, ad creative process development, and product-led growth.
  • Analytics design and deployment, including LTV analytics, ROAS measurement, and cohort analysis.
  • Programmatic in-housing: Infrastructure design, deployment, and management of programmatic advertising solutions.
  • Product personalization & contextual content delivery, economy optimization, and monetization design.
  • Cash flow management, financial modeling, and investment due diligence / fairness opinions.

Eric Benjamin Seufert

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Eric Benjamin Seufert is a media strategist and quantitative marketer who has spent his career working for transformative consumer technology and media companies, including Skype and Rovio. Eric most recently sold his mobile advertising analytics company, Agamemnon, to the mobile gaming company N3TWORK.

Prior to Agamemnon, Eric was the VP of User Acquisition and Network Engagement at Rovio, the company that makes Angry Birds. At Rovio, Eric oversaw all paid user acquisition marketing initiatives as well as the company's internal cross promotion efforts, which generated approximately 2MM installs per month across Rovio's portfolio of games. Eric led the launch of Angry Birds 2, one of the largest and highest-profile mobile game launches of all time.

Eric earned a BBA in Finance from the University of Texas at Austin and an MA in Applied Economics from University College London, where, as an Erasmus Mundus scholar, his studies were fully funded by the European Commission. In 2014, Eric published a book, Freemium Economics, through Elsevier.

As an analyst of the mobile app ecosystem, Eric has contributed to publications such as Business Insider, VentureBeat, and AdExchanger on topics ranging from freemium product design to mobile advertising. Eric also runs Mobile Dev Memo, a mobile industry trade blog.

Eric specializes in analytics design / architecture, performance marketing, and general mobile growth strategy.

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