Heracles helps brands and consumer products reach massive audiences on mobile.
Strategy consulting and technology solutions for mobile advertisersLearn more
Heracles offers strategy consulting and advisory services for consumer products, brands, institutional investors, and political campaigns. Heracles specializes in:
Growth strategy: Launch planning, multi-channel advertising management & measurement, ad creative process development, and product-led growth.
Analytics design and deployment, including LTV analytics, ROAS measurement, and cohort analysis.
Programmatic in-housing: Infrastructure design, deployment, and management of programmatic advertising solutions.
Product personalization & contextual content delivery, economy optimization, and monetization design.
Cash flow management, financial modeling, and investment due diligence / fairness opinions.
Eric Benjamin Seufert
Eric Benjamin Seufert is a media strategist and quantitative marketer who has spent his career working for transformative consumer technology and media companies, including Skype and Rovio. Eric most recently sold his mobile advertising analytics company, Agamemnon, to the mobile gaming company N3TWORK.
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