Marketing Science. Growth Strategy.
Heracles helps consumer technology and media companies reach massive audiences through strategy consulting, deep analysis, and marketing technology.Learn more
Strategy Consulting and Advisory
Heracles offers strategy consulting and advisory services for consumer products, brands, institutional investors, and political campaigns. Heracles specializes in:
Marketing Science: Analytics design and deployment, including attribution modeling, media mix modeling, LTV analytics, ROAS measurement, and cohort analysis.
Growth: Multi-channel advertising management & measurement, ad creative process development, product launch planning, and product-led growth.
Monetization: Dynamic & contextual content delivery, economy optimization, and monetization optimization.
Strategy: Cash flow management, scenario planning, and market analysis. M&A advisory, including due diligence assistance, financial modeling, fairness opinions, and technology validation.
Eric Benjamin Seufert
Eric Benjamin Seufert is a media strategist, quantitative marketer, and author who has spent his career working for transformative consumer technology and media companies. Eric is the author of the book Freemium Economics, published by Elsevier in 2014, and he developed Theseus, an open source Python library for marketing cohort analysis.
Below is a partial list of current & former clients:
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